Earth Hour 2018: CrossIron Mills extends one hour of green power to Airdrie and Rocky View

Earth Hour 2018: CrossIron Mills


Calgary, AB—As part of this year’s Earth Hour celebrations (Saturday, March 24 at 8:30 pm), Bullfrog Power, Canada’s leading green energy provider, is working with CrossIron Mills Shopping Centre to extend its renewable energy commitment to the communities of Airdrie and Rocky View. For Earth Hour 2018, CrossIron Mills will purchase 38 MWh of green electricity from Bullfrog Power—equivalent to what 34,185 households in Airdrie and Rocky View would use in one hour.[1]

“This year, Earth Hour’s theme is #Connect2Earth to get people talking about environmental issues that are close to them,” said James Moller, General Manager, CrossIron Mills. “By working with Bullfrog Power, CrossIron Mills is making a symbolic renewable energy commitment for our communities and encouraging new conversations on climate change.”

CrossIron Mills also bullfrogpowers 20 per cent of its facilities with green electricity every year throughout the year. That means that Bullfrog Power’s generators put clean, pollution-free electricity onto the grid to match the amount of conventional power used by 35 per cent of CrossIron Mills’ common areas. Across Canada, Bullfrog Power’s green electricity comes from a blend of wind and low-impact hydro power sourced from new Canadian renewable energy facilities.

“By bullfrogpowering the equivalent of every Airdrie and Rocky View household for Earth Hour, CrossIron Mills is taking positive action to protect our planet,” said Anthony Santilli, VP Sales and Marketing, Bullfrog Power. “A long-standing green energy supporter since 2012, CrossIron Mills’ green energy commitment is both supporting renewable energy and the development of new community-based renewable energy projects across the country.”

Earth Hour is WWF’s global environmental movement. Born in Sydney in 2007, Earth Hour has grown to become the world’s largest grassroots movement for the environment, inspiring individuals, communities, businesses and organizations in more than 170 countries and territories to take tangible climate action for over a decade. The movement recognizes the role of individuals in changing climate change and harnesses the collective power of its millions of supporters to shine a light on climate action.

“Wildlife loss is real, it’s widespread in Canada and around the world, it’s happening now and it affects all of us. Declining wildlife populations rely on the same things people need to thrive: Safe places to go about their lives, plenty of food and abundant healthy water. When you turn out your lights this Earth Hour, home by home, street by street, community by community, you’re showing that together we need to take the necessary steps to reverse the decline of wildlife,” says Megan Leslie, President and CEO, WWF-Canada.

Beyond Earth Hour, CrossIron Mills’ sustainability landmarks include:

  • Three cisterns have been constructed underneath the parking lot to store one million litres of the harvested rainwater.
  • More than 620,000-square-feet of landscaped area has been irrigated by our three storm management cisterns that harvest up to one million liters of rainwater at a time.
  • CrossIron Mills has a white membrane roof which reflects heat and reduces interior cooling requirements.
  • Over 40 per cent of CrossIron Mills’ waste is diverted from the landfill by way of recycling cans, cardboard, and plastics throughout the mall.
  • CrossIron Mills has diverted 23 tonnes of organic materials from going to the landfill through its Organics Recycling program.

About Bullfrog Power
Bullfrog Power, Canada’s leading green energy provider, offers renewable energy solutions that enable individuals and businesses to reduce their environmental impact, support the development of green energy projects in Canada and help create a cleaner, healthier world. As a Certified B Corporation, Bullfrog Power meets higher standards of social and environmental performance, transparency, and accountability. Thousands of individuals and businesses in Canada are doing their part to address climate change and air pollution by choosing green energy with Bullfrog Power. Sign up easily, quickly and affordably at

Join the bullfrogpowered community online on Facebook (, Instagram (@bullfrogpower) and Twitter (@bullfrogpower).

About CrossIron Mills
CrossIron Mills, the first enclosed shopping centre built in Alberta in 20 years, opened in August 2009, just 1.5 km north of Calgary in Rocky View County and less than 10 minutes from the Calgary International Airport. Ideally situated on the busiest transportation corridor in the province of Alberta, the Queen Elizabeth II Highway, the innovative 1.2 million-square-foot shopping centre is the largest single level shopping centre in Alberta, with 17 large format anchors and more than 200 specialty stores and premium brand outlets. Developed in the Mills concept, combining the best attributes of a traditional shopping centre, power centre and exciting architecture under one roof, CrossIron Mills is the only true outlet concept shopping centre in Western Canada.

Contact Bullfrog Power: Jon McKay, Corporate Communications Manager, 416.360.3464 ext. 239,

Contact CrossIron Mills: James Moller, General Manager, 403.984.6810,


[1] Estimates are based on Statistics Canada’s census data.

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