Ron Seftel is Bullfrog's CEO, responsible for the company's overall business strategy and expanding the contribution of renewable energy to the Canadian energy landscape. With more than 20 years of strategic planning, operations and finance experience, Ron has been instrumental in scaling operations across the country and expanding Bullfrog's portfolio of renewable energy products. As well, Ron successfully spearheaded Bullfrog's efforts to become a founding Canadian B Corporation. Before joining Bullfrog in 2007, Ron held a variety of senior operational and financial positions with entrepreneurial organizations in the financial services, real estate and IT sectors.
Ron holds an Honours Bachelor of Arts in Chartered Accountancy and is a member of the Institute of Chartered Accountants of Ontario and the American Institute of Certified Public Accountants.
As Vice President, Sales & Marketing, Anthony Santilli is responsible for growing Bullfrog's commercial business and leading the strategic sales marketing team. Anthony brings deep expertise in sustainability, branding, and management consulting to his role, allowing him to help Bullfrog's commercial customers integrate their sustainability goals into their overall business strategy. He also advises clients on best practices in communicating sustainability initiatives to internal and external stakeholders including employees, supply chain partners, and customers. Prior to joining Bullfrog in 2008, Anthony held a variety of executive level marketing roles in the renewable energy, software and consumer packaged goods sectors. As a management consultant to a German solar energy company, Anthony defined and spearheaded the company's successful European expansion. He led the marketing departments at two successful Canadian Internet start-ups, including VeriSign's Canadian operations where he received the People's Choice Award for outstanding leadership and mentoring. Earlier in his career, Anthony worked in Europe and Canada in a brand management capacity with Sprint Canada, Unilever Canada and Bridgestone/Firestone Europe.
Anthony earned a BSc at McGill University and holds a joint MBA from McGill and the University of North Carolina at Chapel Hill.
As Vice President, Corporate Development, Sean Drygas oversees Bullfrog strategies in the areas of expansion into new lines of business and consumer sales. Since joining Bullfrog in 2014, he has led the development and launch of Bullfrog’s new green fuel product, an earth-friendly fuel source that is derived from waste streams such as restaurant cooking oil. For the launch, Sean managed technical specifications, supplier agreements and securing of launch partner customers.
Sean came to Bullfrog after nearly 10 years of strategy and business development roles at Maple Leaf Foods and its Canada Bread subsidiary, including leading the development of its environmental sustainability strategy. Earlier in his career, Sean was responsible for revenue analysis and forecasting at FedEx Canada, was General Manager of a videoconferencing start-up in Toronto and managed a region for a leading English-school chain in Tokyo, Japan. Outside of work, he has co-led a neighbourhood environmental organization.
Sean earned an Honours Business Administration degree from the Ivey School of Business at Western University and an MBA from the Schulich School of Business at York University.
Arielle Loeb joined Bullfrog Power in June 2018 as the Vice President of Marketing responsible for growing the Bullfrog brand with key stakeholders.
Previously, she worked at Rogers Communications where she held positions as Director of Brand: Texture and Digital Content & Publishing as well as Director of Brand Strategy for Fido. Prior to this, she led the premium beer portfolio at Labatt, which included Alexander Keith’s and Stella Artois. She spent over 15 years at various roles in marketing at General Mills, in Canada, the US as well as globally where she worked for Cereal Partners Worldwide, the global joint venture between General Mills and Nestle based in Switzerland. During her tenure at General Mills, she helped build much-loved brands such as Yoplait and Oatmeal Crisp. While at Cereal Partners Worldwide, she helped develop a global health and nutrition strategy for the company and launched multiple new products in various developed and emerging markets. Outside of work, Arielle is on the Board of Directors for the Red Door Shelter. As an environmental enthusiast, Arielle loves exploring the natural environment through running, hiking and just generally being outside.
Arielle holds a MBA from Harvard Business School and a BA in French and American Studies from Amherst College.