No more tradeoffs: Canadians Believe Governments Can Deliver on Jobs & the Environment

News & Events

Ahead of the Speech from the Throne, New Poll Shows Canadians Believe Action on the Environment Improves Economic Growth, Jobs

Toronto, October 9, 2013—Days before the Speech from the Throne, Canadians say jobs don’t have to be sacrificed for a healthier environment according to new research from Bullfrog Power, Canada’s green energy provider. In a Bullfrog Barometer poll, more than half of Canadians (60 per cent) said trade offs don’t need to be made between jobs and the environment. Across the country this view is most strongly held by Albertans with 60 per cent agreeing, while Quebecers are the least likely to share this opinion with less than half agreeing (44 per cent).

“Bullfrog Power has long made the case that what is good for the environment is good for business,” said Peter Melanson, CEO, Bullfrog Power. “The latest Bullfrog Barometer moves the conversation forward by showing that Canadians believe that now is the time to realize Canada’s green growth potential.”

The majority of Canadians (68 per cent) believe that protecting the environment improves economic growth and provides new jobs, compared to only a quarter (26 per cent) who believe protecting the environment reduces economic growth and costs jobs. Residents of Manitoba and Saskatchewan (74 per cent) most strongly believe in this potential, followed by Quebecers (71 per cent) and Ontarians (70 per cent). British Columbians are the least likely to agree (58 per cent).

The Bullfrog Barometer also reveals specific actions the government can take to address the environment citing the following three areas as the most important:

  • Support renewable energy production (28 per cent)
  • Educate residents on ways to change their behaviours (25 per cent)
  • Reduce greenhouse emissions (20 per cent)

“Canadians reject the idea that the environment and the economy are in opposition. A majority see supporting green energy and protecting the environment as a way to grow our economy and create new jobs,” said Josh Laughren, Director of Climate & Energy, WWF-Canada. “This demonstrates clear public support for our governments to take action to transition to clean, renewable energy today.”

Provincial breakdown: how Canadians’ opinions compare across the country:

Region Q1. % who believe tradeoffs don’t need to be made between jobs and the environment. Canadians believe governments can deliver on both at the same time. Q1. % who believe tradeoffs need to be made. Governments need to focus on one or the other and can’t deliver on both. Q1. % who don’t know
NTL 59 36 5
ATL 60 35 5
QC 44 55 1
MB/SK 73 22 5
ON 62 31 7
AB 75 20 5
BC 60 38 2
Rest Can. 64 30 6


Region Q2. % who think protecting the environment improves economic growth and provides new jobs. Q2. % who think protecting the environment  reduces economic growth and costs jobs. Q1. % who don’t know
NTL 68 26 7
ATL 64 30 6
QC 71 23 6
MB/SK 74 21 5
ON 70 23 7
AB 63 30 8
BC 58 36 6
Rest Can. 67 27 7

About Bullfrog Power

Bullfrog Power, Canada’s leading green energy provider, offers renewable energy solutions that enable homes and businesses to reduce their environmental impact, support the development of green energy projects in Canada and help create a cleaner, healthier world. As a Certified B Corporation, Bullfrog Power meets higher standards of social and environmental performance, transparency, and accountability. Thousands of Canadian homes and businesses are doing their part to address climate change and air pollution by switching to green energy with Bullfrog Power. Homes and businesses can sign up easily, quickly and affordably at

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About the Bullfrog Barometer
Bullfrog Power, in partnership with Environics Research Group, surveyed Canadians 18+ to measure their opinions on the environment and economy. The survey was completed by telephone from September 24th to September 30th with a representative sample of 1,005 Canadians. The approximate margin of sampling error is +/- 3.1 per cent at the 95 per cent confidence level. The Bullfrog Barometer is a national poll that measures Canadians’ attitudes and behaviours toward different issues on the environment.

Contact Bullfrog Power
Jon McKay
Public Relations Manager
Tel: 416.360.3464 ext 239

Kristen Marano
Environics Communications
Tel: 416.969.2730