Expansion of Simons to Ottawa’s Rideau Centre includes a stronger environmental commitment with Bullfrog Power

Simons Rideau Centre location

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Ottawa, ON—Today, Simons, the renowned family-owned fashion retailer, is opening its newest location in Ottawa’s Rideau Centre. The grand opening also marks Simons choosing to bullfrogpower its second Ontario location, strengthening its green energy commitment with Bullfrog Power, Canada’s leading green energy provider.

“We believe in investing in Canadian solutions—that’s why we chose Bullfrog Power’s green energy to help us reduce the environmental impact of our new stores,” said CEO Peter Simons. “Simons understands that the actions it takes today can impact future generations, which is why, when we think of our business, it’s not in terms of the next quarter, but the next quarter-century. Our partnership with Bullfrog Power shows the impact that family-owned businesses can have in our communities, by supporting and encouraging the values that, as Canadians, we all aspire to.”

Through the agreement, Bullfrog Power’s generators put 100 per cent clean, pollution-free electricity onto the grid to match the amount of conventional power that the bullfrogpowered Simons locations use. Across Canada, Bullfrog Power’s green electricity comes from a blend of wind and low-impact hydro power sourced from new Canadian renewable energy facilities.

“As Simons continues to expand across Canada, we’re proud to be providing their newest locations with Canada’s highest quality green electricity product,” said Ron Seftel, CEO, Bullfrog Power. “By bullfrogpowering its Ontario locations, Simons is reducing the electricity-related environmental impact of these locations and supporting the development of new renewable energy projects across the country.”

The decision to bullfrogpower its Rideau Centre location is the latest sustainability initiative for the company. The Simons sustainability journey began on March 9, 1990, when the company adopted a beluga whale named Twik to support the St. Lawrence National Institute of Ecotoxicology in its research work and preservation of marine species. More recently, the organization has implemented comprehensive recycling, recovery and sustainable development efforts. Its Créer Vert label uses popular eco-friendly materials, including organic cotton, hemp and lyocell fibre to produce garments that are less harmful to ecosystems. And in April of this year, Simons opened its first bullfrogpowered location in Mississauga’s Square One shopping centre.

About Bullfrog Power
Bullfrog Power, Canada’s leading green energy provider, offers renewable energy solutions that enable individuals and businesses to reduce their environmental impact, support the development of green energy projects in Canada and help create a cleaner, healthier world. As a Certified B Corporation, Bullfrog Power meets higher standards of social and environmental performance, transparency, and accountability. Thousands of individuals and businesses in Canada are doing their part to address climate change and air pollution by choosing green energy with Bullfrog Power. Sign up easily, quickly and affordably at bullfrogpower.com.

Join the bullfrogpowered community online on Facebook (facebook.com/BullfrogPower), Instagram (@bullfrogpower) and Twitter (@bullfrogpower).

About Simons
Simons was founded in 1840 by John Simons as a dry goods store in Quebec City and has since built its reputation on being an accessible and inspired fashion brand. Simons is led by brothers Peter and Richard Simons, who carry on the family legacy and brand’s commitment to cultivating creativity and building meaningful relationships with staff, partners and customers.

Simons offers eight branded environments for each of Simons private label collections of men’s and women’s apparel as well as home fashions: Twik, Icone, Contemporaine, Miiyu, Djab, Le 31, I.Fiv5 and Maison. The in-house fashions are augmented by today’s leading labels, discovery brands and an edited collection of Canadian and international designers.

All 12 Simons stores are compelling, original environments that inspire customers through fashion, art and architecture. Locations: nine in Quebec (three in Quebec City, including its headquarters in Old Quebec, plus Montreal, Anjou, Laval, St. Bruno, Sherbrooke, Gatineau); West Vancouver, British Columbia; Edmonton, Alberta; and Mississauga, Ontario. Several new stores are in development throughout Canada, including Ottawa and Calgary.

Visit www.simons.ca or follow on Twitter: @SIMONS_eng (English) or @Simons (French), Instagram: @maisonsimons, Facebook: facebook.com/simons.ca.

Contact Bullfrog Power
Jon McKay
Corporate Communications Manager
Tel: 416.360.3464 ext 239
Email: jon.mckay@bullfrogpower.com

Contact Simons
Brittany McBain
Public Relations
Tel: 418.931.1686
Email: bmcbain@simons.ca

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