CrossIron Mills and Bullfrog Power® partner for Earth Hour event

CrossIron Mills bullfrogpowers® equivalent of all households in Calgary and Airdrie with clean, pollution-free electricity for Earth Hour

Calgary—CrossIron Mills shopping centre and Bullfrog Power, Canada’s leading green energy provider, are teaming up for Earth Hour (Saturday, March 29, 2014) to bullfrogpower the equivalent of more than 479,000 households or every household in the City of Calgary and Airdrie.[1] CrossIron Mills is one of five Ivanhoé Cambridge shopping centres participating in Earth Hour events with Bullfrog Power. Together, they are bullfrogpowering the equivalent of over one million households across Canada.

As part of this year’s Earth Hour celebrations, CrossIron Mills will also be engaging in a range of public education activities, promoting energy conservation and waste reduction. On March 29, from 11:00 am to 5:00 pm, the first 500 shoppers at the mall who bring a plastic bag to Guest Services will receive a free reusable shopping bag. During the day, signs will be on display throughout the mall encouraging shoppers to “turn off the lights” for Earth Hour and, from 8:30 pm to 9:30 pm, CrossIron Mills will be turning down 60 per cent of its common area lighting. Bullfrog Power will also be on hand to provide information about the green power partnership and host an Eco Passport Contest, giving shoppers the chance to win a Bullfrog Prize Basket valued at $250. All shoppers will be encouraged to pledge their participation in Earth Hour that evening.

This initiative complements the mall’s existing commitment to green energy with Bullfrog. Since April 2012, CrossIron Mills, an Ivanhoé Cambridge shopping centre, has chosen clean, renewable energy from Bullfrog Power for 20 per cent of its facilities. Ivanhoé Cambridge is one of the largest supporters in Canada of green energy from Bullfrog Power.

“CrossIron Mills is proud to be partnering with Bullfrog Power for the second straight year to encourage participation in Earth Hour,” says James Moller, General Manager, CrossIron Mills. “Partnering with Bullfrog Power helps us to both educate the public about green energy choices and reduce the environmental impact of our community for Earth Hour.”

Earth Hour was started by the World Wildlife Fund (WWF) as a lights-off event that swept rapidly across the world involving over 7000 cities and towns and over 154 countries and territories. Earth Hour asks individuals, businesses and governments around the world to turn off their lights for one hour to support urgent action on climate change.

“We hope this initiative sparks thinking about the meaningful changes we can make to tackle climate change, including in our own homes” says David Miller, President and CEO, WWF-Canada.  “Earth Hour is an opportunity to focus on solutions and making the transition to renewable energy is something we must and can do.”

Through the agreement, Bullfrog Power’s generators put renewable electricity onto the grid to match an amount equivalent to what all of the households in the City of Calgary and Airdrie are estimated to use for one hour. Across Canada, Bullfrog’s green electricity comes from a blend of wind and low-impact hydro power sourced from new Canadian renewable energy facilities.

“We are proud to be working with CrossIron Mills to help raise awareness of green energy through Earth Hour,” says Anthony Santilli, Vice President, Channels and Sales Operations, Bullfrog Power. “By encouraging participation in Earth Hour and making the choice for clean, pollution-free electricity with Bullfrog Power, CrossIron Mills is leading by example—showing its community how we can all make greener choices to reduce our environmental impact.”

In addition to its partnership with Bullfrog Power, CrossIron Mills implements several sustainability initiatives, including:

  • Irrigating more than 620,000 square feet of landscaped area with three storm management cisterns that harvest up to one million litres of rainwater at a time;
  • Using a white membrane roof, which reflects heat and reduces interior cooling requirements;
  • Achieving BOMA Best certification;
  • Diverting over 40 per cent of CrossIron Mills’ waste from the landfill by way of recycling cans, cardboard, and plastics throughout the mall; and
  • Establishing an Organics Recycling Room with a goal of diverting an additional 20 per cent of waste from going to the landfill.

About Bullfrog Power
Bullfrog Power, Canada’s leading green energy provider, offers renewable energy solutions that enable homes and businesses to reduce their environmental impact, support the development of green energy projects in Canada and help create a cleaner, healthier world. As a Certified B Corporation, Bullfrog Power meets higher standards of social and environmental performance, transparency, and accountability. Thousands of Canadian homes and businesses are doing their part to address climate change and air pollution by switching to green energy with Bullfrog Power. Homes and businesses can sign up easily, quickly and affordably at

Join the bullfrogpowered community online—follow us on Twitter (@bullfrogpower), like us on Facebook (

About CrossIron Mills
CrossIron Mills, the first enclosed shopping centre built in Alberta in 20 years, opened in August 2009, just 1.5 km north of Calgary in Rocky View County and less than 10 minutes from the Calgary International Airport. Ideally situated on the busiest transportation corridor in the province of Alberta, the Queen Elizabeth II Highway, the innovative 1.4 million-square-foot shopping centre is the largest single level shopping centre in Alberta, with 17 large format anchors and more than 200 specialty stores and premium brand outlets. Developed in the Mills concept, combining the best attributes of a traditional shopping centre, power centre and exciting architecture under one roof, CrossIron Mills is the only true outlet concept shopping centre in Western Canada.

Join the CrossIron Mills community online—follow us on Twitter (@CrossIron_Mills), like us on Facebook (

Contact Bullfrog Power
Jon McKay
Public Relations Manager
Tel: 416.360.3464 ext 239

Contact CrossIron Mills
Neha Khare
Marketing Director
Tel: 403-984-6801

[1] Estimates are based on Statistics Canada’s census data.

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