Pat Morden

Bullfrog Power customer and Professional Writer and Editor

Grand Bend, a Southern Ontario resort town, rests against the beaches of Lake Huron and draws thousands of vacationers every summer. It is the place that Bullfrog Power customer Pat Morden and her husband have made their home. Pat runs a boutique corporate communications consulting and writing service – Morden Communications – with a focus in the healthcare and education sectors. Pat recently spoke to Bullfrog about how her experience as a professional communicator and move to Lake Huron have led to a newfound perspective on their environment and her community.

Pat Morden

“We lived in London, Ontario, for many years, and about seven years ago we moved up to Grand Bend. The biggest difference for us is that the natural world is no longer something that we visit on the weekend. Our community is in a beautiful natural environment, next to a Provincial Park and the wonderful Oak Savannas. Lake Huron is at our doorstep.”

Like many others, Pat made her first real connection with the environmental movement through the 2006 documentary An Inconvenient Truth. “I had wanted to see it for a while but there were no movie theatres where we live. We heard that the conservation authority was to show the film in another village and we decided to go. It completely changed our point of view. I can clearly remember walking out the door of the hall, thinking: okay, we’re going to have to do something about this.”

“It was our ‘road to Damascus’ experience. After seeing An Inconvenient Truth we actively started looking for ways to green our lives. One of the biggest projects was to find renewable alternatives for powering the house. We started doing research. Solar wasn’t possible for our location and geothermal was a much larger project than we were prepared to undertake. At that point we came across Bullfrog Power and realized that this is something a little bit more doable.”

“Once you’ve become aware of the importance of climate change and green energy, it becomes easier to find ways to take action. That definitely happened to us with respect to our community involvement. I joined the board of the Grand Bend Community Foundation and do the communications for the environmental committee. Through this organization, I was able to help start environmental activities in the community.”

I want people to start thinking:
maybe there
is something that I can do.

“We now hold an annual beachfront environmental festival—Aquafest—that is all about fun at the beach and raising awareness about the importance of freshwater preservation. The Grand Bend Community Foundation hosts regular workshops and a speaker series. We have a newsletter, a community garden, and more. It’s been very exciting. My husband is a Rotary Club member and they focus on water quality, testing it every day throughout the summer to build up a database of information about the state of the lake.”

For Pat, these events and activities are more than a way for like-minded people to take action for the environment. They are part of the network of grassroots organizations all over Canada. And the word is getting out that individual action matters. By working to change attitudes and promoting the idea that individuals can positively impact their communities and local environment, says Pat, we all become part of the bigger fight against climate change.


“I used to think that endlessly talking about awareness and small changes wasn’t going to change anything. Now, I feel that even the smallest acts a person can do—say by coming out to our festival—can be beneficial. Even an incremental shift in the way a person thinks should be thought of as real progress. It might lead to them doing more. This is important, because when you get into the habit of taking action for the environment, it becomes a way of life. I want people to start thinking: ‘maybe there is something that I can do.'”

“One of the easiest and most meaningful things that you can do for the environment is to sign on with Bullfrog Power. No one should think of it as a cost. It is a way of motivating conservation. When we signed on, we felt that our goal should be to conserve enough power so as to offset the price. We are now very close to that goal. People will be amazed once they have signed on because it is such a simple and positive thing that you can do and it is not a great sacrifice. It’s been a great discovery for us.”

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