Linda Pim

Bullfrog Founders Club

Linda Pim, an environmental analyst in Ontario, has been a Bullfrogpim Power customer since 2006. She lives with her partner, Paul Aird, a retired forestry professor, in Inglewood, Ontario.

BP: Has the environment always been top of mind for you?

LP: The environment has been top of mind for me for a very long time. I inherited a lot of my environmental mindset from my mother. She lived through the Depression and World War II and taught me about not wasting things (especially food) and about re-using what I can. My interest in the environment was strengthened during the first wave of the modern environmental movement in the late 1960s and early 1970s. The environment continues to be front and centre in my life.

BP: Can you tell us about the first wave of the environmental movement in more detail?

LP: It was much less sophisticated than today’s movement, which deals with complex issues supported by really thorough analysis. The early movement was very much driven by grassroots campaigns and a collective passion for change. Our efforts were less robust and simpler than those of today’s movement, but we all felt strongly about the cause.

BP: How did you first hear about Bullfrog?

LP: Richard Ehrlich, a writer for our Caledon newspaper, wrote about Bullfrog Power in his regular column and that spurred me to sign on with Bullfrog. He wrote about his home and office being bullfrogpowered. I had heard about Bullfrog already, but after reading the column, I decided that it was time to make the switch.

BP: What else do you do to reduce your environmental impact?

LP: I recently completed a bunch of energy retrofits under the ecoENERGY for Homes program for my heritage home built in the 1870s. I’m an organic gardener, and, in addition to supporting local farmers in my community, I am a member of a Community Shared Agriculture organic farm near Acton. I was a long-time member of the Board of Directors of the Coalition on the Niagara Escarpment and was a founding member of the Caledon Environmental Advisory Committee that provides environmental advice to our town council. I drive a very fuel efficient sub-compact car because there is no public transit where I live.

BP: What changes have you seen in the Bullfrog Power community over the years?

LP: One of the biggest and most exciting changes I have noticed is the growing number of companies that are bullfrogpowered. To see mainstream organizations like BMO Financial Group and Walmart Canada take action with Bullfrog is really exciting. As an individual, I feel I am part of something larger.

BP: If you had one message for all Canadians about the environment, what would that message be?

LP: It’s a quote that my father often used, which is said to come from Confucius: “It is better to light one small candle than to curse the darkness.” Whenever we think progress is too slow, we need to remember that each of us can do something to reduce our environmental impact. And if we don’t do it, then who will? Yes, governments have their own roles to play, but individuals need to take action voluntarily.