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Staples Canada launches first-of-its-kind green printer program with Bullfrog Power®

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Staples Canada celebrates small business month with one year of free green electricity for inkjet printers sold nationwide

Toronto, September 25, 2013—Bullfrog Power, Canada’s 100 per cent green energy provider, and Staples Canada, the leader in office supplies and Canada’s largest online retailer, today announced a revolutionary green power initiative: the bullfrogpowered® printers program. From now until October 25, any inkjet printer purchased at a Staples store location will be bullfrogpowered with 100 per cent clean, pollution-free electricity for one full year, courtesy of Staples Canada.

“The bullfrogpowered printers program is an excellent example of how we’re committed to helping Canadians reduce their environmental impact,” said Steve Matyas, President, Staples Canada. “The move marks an important milestone in our efforts to offer our customers more sustainable product and service options.”

Until October 25, all inkjet printers sold in any of the more than 330 Staples stores across Canada will come bundled with green power. Bullfrog Power’s generators will put 100 per cent renewable electricity onto the grid to match the amount of power estimated to be used in one year by all inkjet printers sold through the program. Across Canada, Bullfrog’s electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogoM program.

“The bullfrogpowered printers program is a novel approach to educating Canadians about the importance of choosing clean, pollution-free energy,” said Anthony Santilli, Vice President, Commercial Sales and Marketing, Bullfrog Power. “Through this program, Staples Canada is helping to broaden awareness of climate change and the path forward to achieve a clean energy future in Canada.”

The bullfrogpowered printers program is part of a broader clean energy partnership between Bullfrog Power and Staples Canada. Through the agreement, Bullfrog Power’s generators put renewable electricity onto the grid to match the power used by the Staples Canada home office, Staples Advantage Canada home office and 11 Staples stores across Canada.

Energy is a key priority in Staples Canada’s corporate social responsibility strategy, complementing its sustainable product sourcing and internal operations, corporate social responsibility programs and its offering of recycling programs to its customers. Its environmental initiatives include:

  • Offering eco-responsible products;
  • Implementing a comprehensive energy conservation program and installing Energy Management Systems in 255 locations across Canada;
  • Running a recycling program that accepts writing instruments, batteries, ink and toner, and electronics;
  • The “Lights Out” program, where more than 130 store locations minimize non-essential lighting during the months of June and July, which has conserved enough electricity to power 90 Canadian homes for one year; and
  • Held in Collaboration with Earth Day Canada, the 2013 Recycle for Education Computer Lab contest awarded ten schools across Canada with a $25,00 computer lab each for their environmental initiatives.

About Bullfrog Power
Bullfrog Power, Canada’s leading green energy provider, offers renewable energy solutions that enable homes and businesses to reduce their environmental impact, support the development of green energy projects in Canada and help create a cleaner, healthier world. As a Certified B Corporation, Bullfrog Power meets higher standards of social and environmental performance, transparency, and accountability. Thousands of Canadian homes and businesses are doing their part to address climate change and air pollution by switching to green energy with Bullfrog Power. Homes and businesses can sign up easily, quickly and affordably at www.bullfrogpower.com.

Join the bullfrogpowered community online—follow us on Twitter, like us on Facebook.


About Staples
Staples, Canada’s largest office products company is committed to providing Canadians with a wide choice of office services and products. Serving all types of business—from the small home office to large enterprise—Staples makes it easy for customers to operate their offices efficiently and affordably by offering an extensive selection of office supplies, technology, electronics and office furniture as well as business services, including computer repair and maintenance, and copy and print services. Operating as Bureau en GrosMC in the province of Quebec and Staples Canada in all other provinces, the company employs over 15,000 associates at 330+ stores and at their head office in Richmond Hill, Ontario. Ranked as one of Canada’s top ten Canadian companies in Marketing Magazine's Marketing/Leger 2013 Corporate Reputation Survey, Staples/Bureau en Gros is dedicated to offering customers the highest level of service, whether they choose to shop in-store, by catalogue or online. Staples Canada/Bureau en Gros also is invested in a number of corporate giving programs that actively support environmental, educational and entrepreneurial initiatives in Canadian communities from coast to coast. Visit www.staples.ca for more information, or visit us on Facebook and Twitter @StaplesCanada.


Contact Bullfrog Power
Jon McKay
Public Relations Manager
Tel: 416.360.3464 ext. 239
Email: jon.mckay@bullfrogpower.com


Contact
Staples Canada
Madalina Secareanu
Marketing Communications Specialist
Tel: 905.737.1147 ext. 2714
Email: madalina.secareanu@staples.ca


 
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