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about Bullfrog Power

Leadership Team

Peter MelansonPeter Melanson
CEO

Peter Melanson brings more than 30 years' experience in sales management, operations and marketing to his role as Chief Executive Officer, Bullfrog Power. With a track record of accelerating growth, introducing game-changing market innovations, and building and scaling strong teams, Peter is a results-driven, high-integrity leader.

Most recently, as SVP Sales for Canada Post Corporation (CPC), Peter was responsible for the entire CPC national sales force, driving revenues of more than $4 billion annually. From 2000 to 2003, as the first CEO of epost, a joint venture of CPC, Telus and BMO, and the world's first "electronic post office," Peter led the successful market introduction of earth-friendly paperless bill and statement delivery, earning the company a CATA award for private sector innovation. With more than 7 million subscribers, epost is now the Canadian market leader in bill consolidation. Earlier in his career, Peter held senior executive positions with SHL Systemhouse and Digital Equipment Corporation, managing global postal services.

Peter is the Past President of the Duke of Edinburgh Awards in Canada, with 13 years of service with the organization in various capacities. His community service was recognized by HRH Prince Edward in 2012 with a Queen's Diamond Jubilee Medal for volunteerism. Peter graduated with a Bachelor of Commerce from Mount Allison University in 1981.




Ron SeftelRon Seftel
Senior Vice President, Operations

Ron Seftel brings more than 20 years of finance, operations and strategic planning experience to his role as Senior Vice President, Operations at Bullfrog Power. Responsible for corporate finance, government relations and supply, Ron has been instrumental in scaling the company's operations across the country, as well as expanding its portfolio of renewable energy products. He leads the sourcing and procurement of Bullfrog's green energy and plays a key role in developing partnerships with project developers, industry groups and environmental partners to help advance renewable energy development in Canada. Ron led Bullfrog's efforts to be certified as a founding Canadian B Corporation. Prior to joining Bullfrog in 2007, Ron held a variety of senior operational and financial positions with public and private sector entrepreneurial organizations in the financial services, real estate and IT sectors, most recently as SVP Services at Fidelity National Information Services Wealth Management Division.

Ron holds an Honours Bachelor of Arts in Chartered Accountancy and is a member of the Institute of Chartered Accountants of Ontario and the American Institute of Certified Public Accountants.




Jo CoombeJosephine Coombe
Vice President, Residential Sales and Marketing

Josephine Coombe joined Bullfrog Power in 2005 and helped launch the company, build the brand, and grow its presence coast to coast. As Vice President, Residential Sales and Marketing, Josephine now leads the company's consumer sales, marketing and customer service teams, and oversees Bullfrog's corporate brand strategy. She brings deep expertise in branding, product marketing, public relations, online marketing and strategic partnership development to her role. Josephine was instrumental in Bullfrog being named one of the Top Ten Marketers of the Year by Marketing Magazine in 2008, and earned the company a Summit International award for consumer direct marketing in 2013. Prior to joining Bullfrog, Josephine held senior marketing positions with several private and public companies in the communications, software and financial services sectors including NRX Global, SOLCORP (acquired by EDS) and Sitraka (acquired by Quest Software).

Josephine holds a BA and MA from the University of Toronto and an ARCT from the Royal Conservatory of Toronto.




Anthony SantilliAnthony Santilli
Vice President, Sales Operations & Channels

As Vice President, Sales Operations & Channels, Anthony Santilli is responsible for growing Bullfrog's commercial business and leading the strategic sales marketing team. Anthony brings deep expertise in sustainability, branding, and management consulting to his role, allowing him to help Bullfrog's commercial customers integrate their sustainability goals into their overall business strategy. He also advises clients on best practices in communicating sustainability initiatives to internal and external stakeholders including employees, supply chain partners, and customers. Prior to joining Bullfrog in 2008, Anthony held a variety of executive level marketing roles in the renewable energy, software and consumer packaged goods sectors. As a management consultant to a German solar energy company, Anthony defined and spearheaded the company's successful European expansion. He led the marketing departments at two successful Canadian Internet start-ups, including VeriSign's Canadian operations where he received the People's Choice Award for outstanding leadership and mentoring. Earlier in his career, Anthony worked in Europe and Canada in a brand management capacity with Sprint Canada, Unilever Canada and Bridgestone/Firestone Europe.

Anthony earned a BSc at McGill University and holds a joint MBA from McGill and the University of North Carolina at Chapel Hill.




Shaun LewisShaun Lewis
Vice President, Sales

Shaun Lewis, VP, Sales, leads the inside, commercial and strategic sales teams at Bullfrog Power. Working with Canadian businesses, Shaun helps identify strategic opportunities in the area of sustainability—and enables organizations to secure key performance results through green energy purchases. Prior to joining Bullfrog, Shaun held executive level roles in the industrial supply, telecommunications and courier and logistics industries. At Acklands-Grainger, Shaun was the General Manager of Government & Infrastructure where he received the distinguished President's Club Award for sales, profit and P&L attainment. In his role as General Manager of National Accounts at Acklands-Grainger, Shaun consistently performed above revenue and profit objectives. Shaun has led accomplished sales teams at leading Canadian companies such as Rogers Wireless Inc. and Purolator.

Shaun has demonstrated a lifelong commitment to the environment and his community. He is the recipient of the 2012 John Leblanc SPX Sustainability Award at CN Rail for implementing conservation-based initiatives. During his tenure with Acklands-Grainger, Shaun was the Chair of the Aboriginal Relations Committee as well as the Chair of the Canadian Sustainability Committee. Shaun has also committed more than seven years of volunteer service with the United Way of York Region.

Shaun holds a Bachelor of Business Administration from Bishop's University.




Brent LoweBrent Lowe
Vice President, Organizational Effectiveness

A trusted advisor to business leaders for more than 17 years, Brent now serves as Bullfrog Power's Vice President of Organizational Effectiveness. As a consultant, coach and facilitator, Brent has extensive human resources experience in entrepreneurial, mid-size and large corporate environments. At Bullfrog, Brent helps enable business growth by focusing on personal and leadership development, aligning individuals and teams to organizational strategies and fostering a culture that optimizes employee performance and satisfaction.

Previously, as Global Director of HR at Redknee, Brent was responsible for supporting employees based in 15 countries. He designed and implemented HR processes and led executive and management teams through a strategic process that drove double-digit revenue growth.

Brent holds a Bachelor of Engineering and Management from McMaster University, an MBA from the Schulich School of Business, York University and an MA in Counseling Psychology from Yorkville University.




John WilsonJohn Wilson
Vice President, Operations

An engineer, software development expert and renewable energy innovator, John Wilson brings 26 years experience in IT management to his role as Vice President, Operations. John joined Bullfrog in 2005 and led the development of the company's customer information system, software applications and IT infrastructure. John now manages the company's application development and IT teams.

Prior to Bullfrog Power, John held several senior technology positions at Fidelity National Information Services Wealth Management Division where he defined and developed a wireless wealth management solution, and implemented one of the first wireless product offerings in Canada.

A trailblazer in low-carbon living, John, with his wife Leigh, designed and built their award-winning, sustainable Wilson Natural home in 2001. John has also produced two documentary films, Solar Village and Hope for a Change: Renewable Energy, about the German experience of transitioning to a green energy economy. John is currently developing autonomous solar power for consumer electronics such as laptop computers, tablets and mobile phones.




Tom HeintzmanTom Heintzman
Co-Founder

Tom Heintzman co-founded Bullfrog Power in Ontario in 2004 and served as the organization’s President from its inception to 2013. During his tenure, Bullfrog Power expanded across Canada, ensuring Canadians coast-to-coast have a green energy choice. By 2013, the organization had grown to over 7,000 residential and 1,200 business customers. Thanks to those customers’ support, Bullfrog was able to bring several new wind power projects online and successfully launch new green energy products, including green natural gas.

Tom Heintzman has a distinguished record of service to environmental causes. As Engagement Manager with McKinsey & Company, Tom provided consulting services to many of the world's largest corporations in the energy, manufacturing, financial services and telecommunications sectors. During his tenure at McKinsey, Tom also provided pro-bono consulting services to the Nature Conservancy of Canada. From 1996 to 1998, Tom was key in establishing the Ecojustice Canada's (formerly Sierra Legal Defence Fund) Ontario office, where he led several precedent-setting litigation, public advocacy and lobbying campaigns associated with the environmental consequences of the oil refining, mining, forestry, fishing and automobile industries. Tom continues to advance renewable energy in his current role as Managing Director with JCM Capital Infrastructure Group, a global clean energy developer.




Greg KiesslingGreg Kiessling
Executive Chairman

Greg Kiessling is President of Up Capital Ltd. a private investment firm, and the founding investor in Bullfrog Power. Up Capital focuses on helping early stage companies whose products and services will lead to increased prosperity while reducing environmental impacts. Earlier in his career, Greg was co-founder, chairman and CEO of Sitraka, which was Canada's largest self-financed software company when it was purchased in 2002. Sitraka was recognized as one of Canada's 50 Best Managed Companies six times and was also named one of Canada's Top 100 Employers.

Greg served in a variety of fundraising and board leadership roles for the ground-breaking Pathways to Education program between 2002 and 2013.

In October 2012, Greg received WWF-Canada's Leader for Conservation Award for "exemplifying philanthropy in its broadest sense, through a transformative investment of talent, wisdom, and effort to the preservation and protection of our natural world."

Greg Kiessling: Oasis TV Profile

Greg Kiessling: A profile by The Globe and Mail.

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