Chief Executive Officer
Ron Seftel is Bullfrog's CEO, responsible for the company's overall business strategy and expanding the contribution of renewable energy to the Canadian energy landscape. With more than 20 years of strategic planning, operations and finance experience, Ron has been instrumental in scaling operations across the country and expanding Bullfrog's portfolio of renewable energy products. As well, Ron successfully spearheaded Bullfrog's efforts to become a founding Canadian B Corporation. Before joining Bullfrog in 2007, Ron held a variety of senior operational and financial positions with entrepreneurial organizations in the financial services, real estate and IT sectors.
Ron holds an Honours Bachelor of Arts in Chartered Accountancy and is a member of the Institute of Chartered Accountants of Ontario and the American Institute of Certified Public Accountants.
Senior Vice President, Sales and Marketing
Josephine Coombe joined Bullfrog Power in 2005 and helped launch the company, build the brand, and grow its presence coast to coast. As Senior Vice President, Sales and Marketing, Josephine leads the company's commercial sales, working with global and Canadian business leaders on developing optimal sustainability strategies for their organizations. Overseeing Bullfrog’s corporate brand strategy and marketing team, Josephine brings deep expertise in branding, product marketing, public relations, online marketing and strategic partnership development to her role. Josephine was instrumental in Bullfrog being named one of the Top Ten Marketers of the Year by Marketing Magazine in 2008, and earned the company a Summit International award for consumer direct marketing in 2013. Prior to joining Bullfrog, Josephine held executive-level sales and marketing positions with several private and public companies in the communications, software and financial services sectors including NRX Global, SOLCORP (acquired by EDS) and Sitraka (acquired by Quest Software).
Josephine holds a BA and MA from the University of Toronto and an ARCT from the Royal Conservatory of Toronto.
Vice President, Sales Operations & Channels
As Vice President, Sales Operations & Channels, Anthony Santilli is responsible for growing Bullfrog's commercial business and leading the strategic sales marketing team. Anthony brings deep expertise in sustainability, branding, and management consulting to his role, allowing him to help Bullfrog's commercial customers integrate their sustainability goals into their overall business strategy. He also advises clients on best practices in communicating sustainability initiatives to internal and external stakeholders including employees, supply chain partners, and customers. Prior to joining Bullfrog in 2008, Anthony held a variety of executive level marketing roles in the renewable energy, software and consumer packaged goods sectors. As a management consultant to a German solar energy company, Anthony defined and spearheaded the company's successful European expansion. He led the marketing departments at two successful Canadian Internet start-ups, including VeriSign's Canadian operations where he received the People's Choice Award for outstanding leadership and mentoring. Earlier in his career, Anthony worked in Europe and Canada in a brand management capacity with Sprint Canada, Unilever Canada and Bridgestone/Firestone Europe.
Anthony earned a BSc at McGill University and holds a joint MBA from McGill and the University of North Carolina at Chapel Hill.
Vice President, Organizational Effectiveness
A trusted advisor to business leaders for more than 17 years, Brent now serves as Bullfrog Power's Vice President of Organizational Effectiveness. As a consultant, coach and facilitator, Brent has extensive human resources experience in entrepreneurial, mid-size and large corporate environments. At Bullfrog, Brent helps enable business growth by focusing on personal and leadership development, aligning individuals and teams to organizational strategies and fostering a culture that optimizes employee performance and satisfaction.
Previously, as Global Director of HR at Redknee, Brent was responsible for supporting employees based in 15 countries. He designed and implemented HR processes and led executive and management teams through a strategic process that drove double-digit revenue growth.
Brent holds a Bachelor of Engineering and Management from McMaster University, an MBA from the Schulich School of Business, York University and an MA in Counseling Psychology from Yorkville University.
Vice President, Operations
An engineer, software development expert and renewable energy innovator, John Wilson brings 26 years experience in IT management to his role as Vice President, Operations. John joined Bullfrog in 2005 and led the development of the company's customer information system, software applications and IT infrastructure. John now manages the company's application development and IT teams.
Prior to Bullfrog Power, John held several senior technology positions at Fidelity National Information Services Wealth Management Division where he defined and developed a wireless wealth management solution, and implemented one of the first wireless product offerings in Canada.
A trailblazer in low-carbon living, John, with his wife Leigh, designed and built their award-winning, sustainable Wilson Natural home in 2001. John has also produced two documentary films, Solar Village and Hope for a Change: Renewable Energy, about the German experience of transitioning to a green energy economy. John is currently developing autonomous solar power for consumer electronics such as laptop computers, tablets and mobile phones.
Tom Heintzman co-founded Bullfrog Power in Ontario in 2004 and served as the organization’s President from its inception to 2013. During his tenure, Bullfrog Power expanded across Canada, ensuring Canadians coast-to-coast have a green energy choice. By 2013, the organization had grown to over 7,000 residential and 1,200 business customers. Thanks to those customers’ support, Bullfrog was able to bring several new wind power projects online and successfully launch new green energy products, including green natural gas.
Tom Heintzman has a distinguished record of service to environmental causes. As Engagement Manager with McKinsey & Company, Tom provided consulting services to many of the world's largest corporations in the energy, manufacturing, financial services and telecommunications sectors. During his tenure at McKinsey, Tom also provided pro-bono consulting services to the Nature Conservancy of Canada. From 1996 to 1998, Tom was key in establishing the Ecojustice Canada's (formerly Sierra Legal Defence Fund) Ontario office, where he led several precedent-setting litigation, public advocacy and lobbying campaigns associated with the environmental consequences of the oil refining, mining, forestry, fishing and automobile industries. Tom continues to advance renewable energy in his current role as Managing Director with JCM Capital Infrastructure Group, a global clean energy developer.
Greg Kiessling is President of Up Capital Ltd. a private investment firm, and the founding investor in Bullfrog Power. Up Capital focuses on helping early stage companies whose products and services will lead to increased prosperity while reducing environmental impacts. Earlier in his career, Greg was co-founder, chairman and Chief Executive Officer of Sitraka, which was Canada's largest self-financed software company when it was purchased in 2002. Sitraka was recognized as one of Canada's 50 Best Managed Companies six times and was also named one of Canada's Top 100 Employers.
Greg served in a variety of fundraising and board leadership roles for the ground-breaking Pathways to Education program between 2002 and 2013.
In October 2012, Greg received WWF-Canada's Leader for Conservation Award for "exemplifying philanthropy in its broadest sense, through a transformative investment of talent, wisdom, and effort to the preservation and protection of our natural world."
Greg Kiessling: Oasis TV Profile
Greg Kiessling: A profile by The Globe and Mail.