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about Bullfrog Power

Why is Bullfrog Power here?

Bullfrog Power's vision is to be Canada's source for smarter, greener energy solutions. Our mission is to inspire and empower people to lead the way to a renewably powered future.

Why are clean energy choices important?
Bullfrog's mission is founded on a belief that consumers have a unique power to change the world, and that it is important to make clean energy choices available so that consumers can exert their influence. When clean energy choices are available, many good things happen. Individuals have the opportunity to take action and reduce their own environmental footprint. As more and more people choose renewable energy, green solutions become increasingly affordable both as a result of the technology being improved and through economies of scale. And, collectively, our demand helps to increase the amount of renewable energy being generated and injected onto the energy systems. In addition, when thousands of people take a stand for renewable energy, they create an inspiring example for the rest of the community. They also send a powerful message to industry and government about the importance of renewable energy, and thereby initiate and enable political change. Having multiple energy choices available stimulates discussion, education and ultimately conservation and wiser energy management.

What is Bullfrog doing?
To achieve our vision, we provide 100% renewable energy choices to Canadians.

Bullfrog's green electricity comes from a blend of wind and low-impact hydro power sourced from new Canadian renewable energy facilities, with at least 50% sourced directly from your region.

Sourced from a unique, ground-breaking methane-capture project situated on one of Canada’s thousands of landfills, Bullfrog’s green natural gas is a climate-friendly alternative to conventional, polluting natural gas. Through this innovative technology, biogas is captured, cleaned up, and injected onto the national natural gas pipeline, displacing fossil-fuel based gas and reducing CO2 emissions into the atmosphere.

Our community also helps bring new community-based renewable energy projects online across Canada. We provide critical financing to help these projects through the construction and development phases—which can be the most difficult phases. To date, Bullfrog has supported more than 50 projects across Canada.

Bullfrog is raising the standards for green energy in Canada. We do this by exceeding current requirements, working to improve standards (such as the EcoLogoM standard for green electricity) and creating new standards (such as those developed through ICF International for green natural gas). We make publicly available audits of our product offerings by a nationally recognized accounting firm. These audits confirm that as much green energy has been injected onto the respective energy system as our consumers have purchased. And, we publish our emission reductions data and methodology. We partner with leading Canadian environmental non-governmental organizations on efforts to promote sustainability.

We are active in the electrification of transportation using renewable electricity. It is important that electric vehicles, as they become more common, run on renewable electricity in order to ensure that the pollution does not move from the vehicle's tailpipe to a polluting electricity generation facility. Through partnerships with bullfrogpowered customers Mitsubishi Canada and Nissan Canada, we are raising awareness of the important link between renewable energy and EVs. In early 2012, we made our biggest leap yet in this area by partnering with Chevrolet Canada to launch the Chevrolet Volt Bullfrog Power Edition, Canada's first EV to come with emissions-free, renewable electricity.

As a Certified B Corporation, Bullfrog Power meets higher standards of social and environmental performance, transparency, and accountability. Unlike traditional corporations, Certified B Corporations are required to consider the impact of their decisions on their employees, suppliers, community, consumers, and the environment.

We have also committed to donate 10% of after-tax operating profits to organizations that support environmental sustainability. The founders have also pledged 10% of the founding equity to organizations that promote sustainability.

As always, we continue to advocate for conservation and energy efficiency, for which new forms of renewable energy are no substitute. Even with conservation and renewable energy, there are times currently when fossil fuel is an unavoidable choice, for instance for necessary car or air travel. A sister company, Less Emissions, offers Canada's highest quality carbon offsets.1

How can you help?
If you share a vision of a clean energy future, there is a lot you can do to help make it a reality. Think about how energy is used in your life. Take steps to reduce your energy use and become more energy efficient. Switch to buying clean energy where you can and support organizations that are doing the same. Get involved with organizations that are promoting more sustainable energy policies and add your voice to those calling for change.

1. www.less.ca/news/lessranked.cfm
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