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Bullfrog Power® and Retail Council of Canada promote sustainable business practices at the STORE 2010 Conference
Sustainability in Action Zone showcases environmental leadership of Canadian businesses
Toronto, May 31, 2010 — Bullfrog Power, Canada’s 100 per cent green electricity provider, and the Retail Council of Canada (RCC) have teamed up to create the Sustainability in Action Zone at the 2010 STORE Conference, which runs from May 31 to June 1. The Zone brings together retail-focused leaders in sustainability to promote idea sharing on green initiatives and renewable practices.
“There is a tremendous opportunity for Canadian businesses to take a leadership role in advancing sustainability not only within the retail sector, but also in the communities in which they operate,” says Tom Heintzman, President, Bullfrog Power. “We are very proud to sponsor the Sustainability in Action Zone and to help showcase the green practices of some of Canada’s leading retailers.”
The annual two-day STORE Conference hosted by RCC is the largest of its kind in Canada and brings together more than 600 retail executives, management teams, suppliers and vendors to network with industry leaders from across the country. In addition to bullfrogpowering® the event with 100 per cent renewable electricity, RCC has implemented a number of sustainability-focused initiatives with the goal of ensuring that all of its events produce zero-waste. Electronic copies of handouts and printed materials are made available online and all badge inserts and badge holders are reusable and made of 100 per cent recyclable paper. Also, the 2010 STORE Conference is being held at the Toronto Congress Centre, which is partnering with Turtle Island Recycling to sort and recycle all leftover materials and ensure on-site recycling throughout the event.
“RCC is pleased to partner with Bullfrog Power on the Sustainability in Action Zone,” says Diane J. Brisebois, President and CEO, Retail Council of Canada. “Our hope is that this initiative will help promote further dialogue among Canadian retailers about sustainability best practices.”
The following bullfrogpowered businesses are participating in the Sustainability in Action Zone:
- Walmart
- LoyaltyOne
- The Home Depot
- LUSH
- Steam Whistle Brewing
- Davis Displays
- Grassroots
- WWF
For more information about STORE 2010, visit www.storeconference.ca.
About Bullfrog Power
Bullfrog Power, Canada’s 100 per cent green electricity provider, offers homes and businesses a clean, renewable electricity choice. Bullfrog’s electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogoM program instead of from polluting sources like coal, oil, natural gas, and nuclear. Thousands of Canadian homes and businesses are doing their part to address climate change and air pollution by switching to green electricity with Bullfrog Power.
www.bullfrogpower.com
About Retail Council of Canada
Retail Council of Canada (RCC) is a not-for-profit, industry-funded association representing more than 40,000 store fronts of all retail formats across Canada, including department, specialty, discount, and independent stores, as well as online merchants. The RCC is a strong advocate for retailing in Canada and works with all levels of government and other stakeholders to support employment growth and retail career opportunities, and to promote and sustain retail investments in communities from coast-to-coast with the goal of enhancing consumer choice and industry competitiveness. RCC provides its members with a full range of services and programs including education and training, benchmarking and best practices, networking, advocacy, and industry information.
www.retailcouncil.org
Contact Bullfrog Power
William Pointon
Manager, Public Relations
Tel: 416.360.3464 ext 221
Email: william.pointon@bullfrogpower.com
Contact the Retail Council of Canada
Mark Beazley
Director, Communications
Tel: 416.922.0553 ext 228
Email: : mbeazley@retailcouncil.org
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