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Bullfrog Power Brings New Choice to British Columbians
Bullfrog PowerTM launches 100 per cent low-impact, renewable electricity offering in BC
Vancouver, March 24, 2009 — Bullfrog Power, Canada’s leading provider of 100 per cent green electricity, announced today that it is now offering British Columbia residents and businesses a new way to take a stand in support of low-impact renewable electricity and reduce their environmental impact. Bullfrog provides British Columbians with the first and only choice to support new wind power.
Bullfrog Power is the only company that allows all British Columbians to choose to support low-impact renewable electricity rather than electricity from higher impact hydroelectric generation facilities or greenhouse gas-emitting electricity from fossil fuel-powered sources. When BC homes and businesses become “bullfrogpoweredTM”, Bullfrog ensures that low-impact renewable electricity is injected into the electricity grid to match the amount of power consumed.
“We’re thrilled to be able to offer a new choice to British Columbians that allows them to take a stand for low-impact renewable energy,” said Tom Heintzman, President, Bullfrog Power. “Consumer choice is a powerful force for change. Bullfrog has already used the collective demand of its customers to cause five new wind power facilities to be built in Ontario and Alberta and our goal is to do the same in British Columbia.”
The generation facilities supplying Bullfrog Power are all certified under Environment Canada’s EcoLogoM program to ensure that they are emissions free and have a minimal impact on the environment. With the support and growing demand of Bullfrog customers, Bullfrog Power’s goal is to advance the development of new wind power in BC, just as it has in Ontario and Alberta. To date, 8,000 homes and 900 businesses in Ontario and Alberta have provided the demand for five new wind generation projects. At launch in BC, twenty per cent of Bullfrog’s power mix will come from wind generation facilities located in Pincher Creek, Alberta, and the remainder will come from low-impact hydro in BC
Several businesses have already “bullfrogpowered” some or all of their operations in BC, including Walmart Canada, TD Bank Financial Group, BMO Financial Group, RBC Financial Group, The Lark Group, Moksha Yoga, Coastal Ford, Good Earth Cafés, Halsall, Christie Lites, WWF-Canada, Urban Barn, Fraser Health, The Pembina Institute, Left Coast Naturals, the David Suzuki Foundation, Salt Spring Coffee, Ethical Bean Coffee, Junxion Strategy, KineSYS Pharmaceuticals, Eclipse Awards, Co-operative Auto Network, Design HQ, Frogfile, Frog on the Bog, Green Table Network and Saul Good Gift Co.
TD Bank Financial Group has made a significant commitment to Bullfrog Power in BC, expanding on existing agreements in Ontario and Alberta, by bullfrogpowering all of its business operations in British Columbia, including 139 TD Canada Trust branches and its network of automated bank machines.
“TD was the first bank in Canada to commit to going carbon neutral and we have set that goal for 2010,” said Raymond Chun, Senior Vice President, Pacific Region, TD Canada Trust. “We believe the environment and the economy are closely linked, and our partnership with Bullfrog is an important investment that supports both TD’s social and environmental efforts and Canada’s renewable energy industry and its continued development.”
British Columbia households have also begun to sign on with Bullfrog.
“I want to make choices that help to create a cleaner and healthier planet for me, my kids and future generations,” said Ian McSorley, a Vancouver homeowner. “That’s why I chose to bullfrogpower my home with clean, renewable electricity. It’s one simple action I can take to make a difference.”
Several prominent environmental organizations have chosen to support low-impact renewable energy with Bullfrog Power. The David Suzuki Foundation, WWF-Canada and The Pembina Institute have all bullfrogpowered their operations in BC In addition, Bullfrog Power partners with these organizations to educate Canadians about the environmental and health benefits of clean, renewable power.
“In order to solve critical issues such as climate change, Canada will need to make a significant shift toward renewable energy sources,” said Peter Robinson, Chief Executive Officer, The David Suzuki Foundation. “Bullfrog Power provides individuals and businesses in British Columbia with a simple but powerful way to take a lead in supporting the development of renewable energy and reducing their own environmental impact.”
Bullfrog Power is also pleased to once again partner with The Canadian Academy of Recording Arts and Sciences (CARAS) as a community sponsor for The 2009 JUNO Awards. This year, in addition to all JUNO Awards Weekend Events, Bullfrog will provide low-impact renewable electricity for the television broadcast, which airs live on CTV, March 29, 2009, from Vancouver BC
Contact Bullfrog Power
To arrange interviews with a Bullfrog representative or any of Bullfrog Power's commercial customers, please contact
Lucy De Oliveira
Manager, Marketing Communications
Tel: 416.360.3464 ext 206
lucy.deoliveira@bullfrogpower.com
Mary Sturgeon, Junxion Strategy
Tel: 604.263.0303
Mobile: 604.831.6516
mary@junxionstrategy.com
About Bullfrog Power
Bullfrog Power is Canada’s leading 100 per cent green electricity provider. Founded in 2005, Bullfrog Power is the only company providing everyone in Ontario, Alberta and British Columbia with a 100 per cent low-impact renewable electricity choice. Bullfrog Power supplies bullfrogpowered customers exclusively from wind and hydro facilities that have been certified by Environment Canada under its EcoLogoM program instead of from carbon-intensive sources like coal and natural gas or higher impact hydro facilities. Bullfrog Power customers are providing the demand to enable new generation facilities to be built in Canada. Thousands of Canadian homeowners and hundreds of businesses have made the decision to become bullfrogpowered™.
www.bullfrogpower.com
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